Narrative

Dec
07
How to make people trust a cleaning company

How to make people trust a cleaning company

Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
6 min read
Nov
12
Finding & communicating the purpose (founder's guide to narratives)

Finding & communicating the purpose (founder's guide to narratives)

Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
12 min read
Nov
08
You can't save something “a little bit” – why startups need to talk about their big idea

You can't save something “a little bit” – why startups need to talk about their big idea

As a startup founder, it's important to talk about that big idea. Here are the reasons why.
4 min read