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Mari Luukkainen

I’m Mari, a self-taught human-centric growth tech nerd and a VC based in Helsinki, Finland.

Before joining VC I spent 10 years in affiliate marketing and another decade in startups scaling early-stage companies from zero to $10M+ ARR.

I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

Currently I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method and training growth hacking interns.

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Featured Posts

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A startup founder’s guide to building an inbound talent pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

A startup founder’s guide to building an inbound talent pipeline
Members Public

Ethnographic research for startups: how to truly understand your customer

Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are

Ethnographic research for startups: how to truly understand your customer
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A startup founder’s guide to personal branding — why and how

Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

A startup founder’s guide to personal branding — why and how

Recent Posts

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10 great growth hacking experiments that paid off

To get a better understanding of how the growth hacking funnel works in practice, we have pulled together a list of some of the best growth hacks by software companies in the B2B space.

10 great growth hacking experiments that paid off
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How to optimize Core Web Vitals for search engine rankings

In short, optimizing Core Web Vitals will get you more than higher search engine rankings!

How to optimize Core Web Vitals for search engine rankings
Members Public

A startup founder’s guide to building an inbound talent pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

A startup founder’s guide to building an inbound talent pipeline