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Mari Luukkainen

I’m Mari, a self-taught human-centric growth tech nerd and a VC based in Helsinki, Finland.

Before joining VC I spent 10 years in affiliate marketing and another decade in startups scaling early-stage companies from zero to $10M+ ARR.

I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

Currently I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method and training growth hacking interns.

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Featured Posts

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Ethnographic research for startups: how to truly understand your customer

Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are

Ethnographic research for startups: how to truly understand your customer
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A startup founder’s guide to personal branding — why and how

Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

A startup founder’s guide to personal branding — why and how

Recent Posts

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5 cases from my deep SEO past

Me and my awesome cousin Jarno had a late night SEO nostalgia which felt worth of sharing - enjoy 5 nostalgic SEO cases from the last decade...

5 cases from my deep SEO past
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How to get started with product-led growth

To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.

How to get started with product-led growth
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Making your non-systematic ecommerce growth more systematic

During this session I'll dig into how Virtasenkauppa doubled its revenue in one year with a model we've been replicating with other ecommerce clients as well.

Making your non-systematic ecommerce growth more systematic