Hello, I am Mari.
I grow early-stage startups.

I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

That's why I build growth teams in early-stage startups.

Mari Luukkainen

"Growth Hacking Internship" to get individuals in the Growth Hacker -> Growth Lead -> Head of Growth path.

CEO, board and investor training and reporting processes.

Processes, reporting methods and a community to systematically maintain the growth culture in a startup from zero to seed to above.

Where I'm involved


I'm Head of Growth of Icebreaker.vc.

We invest €150-800k in Finnish, Swedish and Estonian companies at idea, angel and pre-seed stages.

Click for funding!

Truly Agency

I'm a partner and advisor of Truly Agency.

Order a weekly growth hacking iteration service from my agency delivered by growth hackers trained by me.

Click for the service!

Speaker & advisor

I speak, write and publish stuff for you to learn.

Or just browse down.

Learning resources

Links to various learning resources where I produce material for you to learn.

Long guides and articles about startup growth.
Weekly LinkedIn posts about startup growth.
Growth Hacking Internship
2 month intensive internship of startup growth hacking.
GrowthHack.fi Community
Community for growth hacking internship alumni and other growth professionals to learn together.
Growth Hacking Dashboard Lite
Free Google Spreadsheet Dashboard to implement the systematic data iteration to your startup.
Kasvuhakkeroinnin pikaopas
Lataa ilmainen kasvuhakkeroinnin pikaopas.
More coming!
Stay tuned. There will be more soon.

Let's get in touch

You can either contact me on LinkedIn or fill up the contact form.