This landing page generated €1M more profit during one year... but there's more! It happened 2016 and since then it has been the backbone of inbound lead generation of this B2B SaaS!
Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.
Pre-seed investor, Startup growth advisor, keynote speaker, ex 15% MoM (profitable) growth startup Head of Growth
I’m Mari. I've learned growth by building 1000+ profitable affiliate marketing websites since I was a kid.
My cross-functional Head of Growth role was at Nordic home-cleaning startup which I scaled from €700K to €13M ARR at MoM growth rate of 15% completely profitable in 2 years.
Currently I help early-stage startups as a VC, mentor and speaker.
From my website you can find premium videos and articles about early-stage startups and growth. If you like what you see get in touch!
Are you struggling to convince investors to back your startup? You’re not alone, but the reason for your difficulties may be simpler than you think. Granted, fundraising has been getting harder over the past few years. Still, some startups excel whilst others become stuck. Those becoming stuck often lack
You can't start making those investments until you've validated your idea. So do the work and cycle through as many ideas as possible where your only investment is time.
If you’re in the world of business, you probably know the importance of continually expanding to be successful. And while there are many different ways to do this, one of the most effective is through content marketing. But what if you're not sure how to get started? Or if
Making a pitch can be nerve-wracking. But if you have a solid structure, you can present your business in a way that will intrigue and interest investors.
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