
I’m Mari, a self-taught human-centric growth tech nerd and a VC based in Helsinki, Finland.
Before joining VC I spent 10 years in affiliate marketing and another decade in startups scaling early-stage companies from zero to $10M+ ARR.
I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.
Currently I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method and training growth hacking interns.
Join 1000+ subscribers to my weekly newsletter about startups and growth.
A startup founder’s guide to building an inbound talent pipeline
Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

Ethnographic research for startups: how to truly understand your customer
Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are

A startup founder’s guide to personal branding — why and how
Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

10 great growth hacking experiments that paid off
To get a better understanding of how the growth hacking funnel works in practice, we have pulled together a list of some of the best growth hacks by software companies in the B2B space.

How to optimize Core Web Vitals for search engine rankings
In short, optimizing Core Web Vitals will get you more than higher search engine rankings!

A startup founder’s guide to building an inbound talent pipeline
Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

Mari Luukkainen Newsletter
Join 1000+ subscribers to my weekly newsletter about startups and growth.