I’m Mari, a self-taught human-centric growth tech nerd and a VC based in Helsinki, Finland.
Before joining VC I spent 10 years in affiliate marketing and another decade in startups scaling early-stage companies from zero to $10M+ ARR.
I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.
Currently I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method and training growth hacking interns.
Join 1000+ subscribers to my weekly newsletter about startups and growth.
Ethnographic research for startups: how to truly understand your customer
Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are
A startup founder’s guide to personal branding — why and how
Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.
5 cases from my deep SEO past
Me and my awesome cousin Jarno had a late night SEO nostalgia which felt worth of sharing - enjoy 5 nostalgic SEO cases from the last decade...
How to get started with product-led growth
To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.
Making your non-systematic ecommerce growth more systematic
During this session I'll dig into how Virtasenkauppa doubled its revenue in one year with a model we've been replicating with other ecommerce clients as well.
Mari Luukkainen newsletter
Join 1000+ subscribers to my weekly newsletter about startups and growth.