Hello, I am Mari.
I grow early-stage startups.

I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

That's why I build growth teams in early-stage startups.

Mari Luukkainen

"Growth Hacking Internship" to get individuals in the Growth Hacker -> Growth Lead -> Head of Growth path.

CEO, board and investor training and reporting processes.

Processes, reporting methods and a community to systematically maintain the growth culture in a startup from zero to seed to above.

Where I'm involved


I'm Head of Growth of Icebreaker.vc.

We invest €150-800k in Finnish, Swedish and Estonian companies at idea, angel and pre-seed stages.

Click for funding!

Truly Agency

I'm a partner and advisor of Truly Agency.

Order a weekly growth hacking iteration service from my agency delivered by growth hackers trained by me.

Click for the service!

Speaker & advisor

I speak, write and publish stuff for you to learn.

Or just browse down.

Learning resources

Links to various learning resources where I produce material for you to learn.

Guide to growth hacking
Free quick start guide to growth hacking = systematic testing process.
Kasvuhakkeroinnin pikaopas
Lataa ilmainen kasvuhakkeroinnin pikaopas.
Growth Hacking Dashboard Lite
Free Google Spreadsheet Dashboard to implement the systematic data iteration to your startup.
GrowthHack.fi Community
Community for growth hacking internship alumni and other growth professionals to learn together.
Growth Hacking Internship
2 month intensive internship of startup growth hacking.
Hand-picked articles, blog posts etc. from various original sources.
Long guides and articles about startup growth.
Weekly LinkedIn posts about startup growth.

Let's get in touch

Here's couple of options below.