Mari Luukkainen

I’m Mari, a self-taught human-centric growth tech nerd and a VC based in Helsinki, Finland.

Before joining VC I spent 10 years in affiliate marketing and another decade in startups scaling early-stage companies from zero to $10M+ ARR.

I believe a cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

Currently I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method and training growth hacking interns.

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Featured Posts

20 Jun 2022

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A startup founder’s guide to building an inbound talent pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

14 Jul 2021

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Ethnographic research for startups: how to truly understand your customer

Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are

7 May 2021

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A startup founder’s guide to personal branding — why and how

Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

10 great growth hacking experiments that paid off

To get a better understanding of how the growth hacking funnel works in practice, we have pulled together a list of some of the best growth hacks by software companies in the B2B space.