How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.

Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.

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Written by

Mari Luukkainen

Mari Luukkainen

Pre-seed investor, Startup growth advisor, keynote speaker, ex 15% MoM (profitable) growth startup Head of Growth.
How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR
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