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Ultimate guide to growth hacking for SaaS (2021)

In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.

Mari Luukkainen
Mari Luukkainen
15 min read
Ultimate guide to growth hacking for SaaS (2021)

In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.

On the bright side, the SaaS industry is in extremely rude health — by the end of 2021, a staggering 99% of companies from all sectors will be relying on some kind of SaaS solution.

From a niche solution that the SaaS model was viewed two decades ago, the industry has grown into a type of service provider that companies need as much as basic utilities like water and electricity.

That means there’s a lot of opportunity for growth — but the other side of that coin is a huge amount of competition.

Even back in 2017 — which is, in IT terms, ancient history — the average SaaS company had more than 9 niche competitors in its first year.

For every great idea you have, there are almost a dozen other companies trying to do the same thing. And more likely than not, some of them can do at least as good a job as you in executing it.

So, how do you fight your way through this shark tank?

There’s only one solution — rapid growth. And that’s why we’re here with the best growth hacking tips for SaaS companies in 2021.