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Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity

What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.

Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity
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OKRs explained through Harry Potter

Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.

OKRs explained through Harry Potter
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5 great B2B growth hacks from Icebreaker.vc portfolio companies

If you run a B2B company, you may struggle to find creative growth ideas.

5 great B2B growth hacks from Icebreaker.vc portfolio companies
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How to achieve product-market fit (guide for startups)

Achieving a product-market fit can involve varying methods and details. However, the following steps can be applied to getting that product-market fit for just about any business.

How to achieve product-market fit (guide for startups)
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How to attract top (tech) talent to your startup with the perfect job ad

Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.

How to attract top (tech) talent to your startup with the perfect job ad
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How to make people trust a cleaning company

Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.

How to make people trust a cleaning company
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Why people in your startup are not doing the right things and how to correct that

A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.

Why people in your startup are not doing the right things and how to correct that
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How to get things done with extremely busy people

Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.

How to get things done with extremely busy people
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Finding & communicating the purpose (founder's guide to narratives)

Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.

Finding & communicating the purpose (founder's guide to narratives)
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You can't save something “a little bit” – why startups need to talk about their big idea

As a startup founder, it's important to talk about that big idea. Here are the reasons why.

You can't save something “a little bit” – why startups need to talk about their big idea