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How to structure and hire a growth team

If you want to supercharge your startup’s growth, you better bring a growth team on board.

How to structure and hire a growth team
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Ethnographic research for startups: how to truly understand your customer

Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are

Ethnographic research for startups: how to truly understand your customer
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A startup founder’s guide to personal branding — why and how

Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

A startup founder’s guide to personal branding — why and how
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Why can’t CEOs lead the growth?

Today’s CEOs have to wear several hats, hence it doesn’t come as a surprise that they often fail to lead the growth.

Why can’t CEOs lead the growth?
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CGO: new CMO of a startup founding team

Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.

CGO: new CMO of a startup founding team