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How to structure and hire a growth team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Ethnographic research for startups: how to truly understand your customer
Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? If you are
A startup founder’s guide to personal branding — why and how
Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.
Why can’t CEOs lead the growth?
Today’s CEOs have to wear several hats, hence it doesn’t come as a surprise that they often fail to lead the growth.
CGO: new CMO of a startup founding team
Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.
