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Growth

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How to get started with product-led growth

To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.

How to get started with product-led growth
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How to fit a growth team into the organization (practical examples)

In this article, I’m going to show you exactly what your Head of Growth should be doing, how major companies like AirBnB and Facebook fit their growth teams into their organizations, and how you can make your growth team work in sync with the rest of your organization.

How to fit a growth team into the organization (practical examples)
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How to turn your outbound B2B sales toward inbound sales

Inbound sales have been the secret to success for B2C businesses since the early 2000s. But what about B2B sales?

How to turn your outbound B2B sales toward inbound sales
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How to structure and hire a growth team

If you want to supercharge your startup’s growth, you better bring a growth team on board.

How to structure and hire a growth team
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OKRs and how to use them for your growth team

By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.

OKRs and how to use them for your growth team
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Why can’t CEOs lead the growth?

Today’s CEOs have to wear several hats, hence it doesn’t come as a surprise that they often fail to lead the growth.

Why can’t CEOs lead the growth?
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CGO: new CMO of a startup founding team

Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.

CGO: new CMO of a startup founding team