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Mari Luukkainen

A cross-functional, systematic learning process should be a part of successful startup's culture from the day one.

Mari Luukkainen
Mari Luukkainen

I help early-stage startups to implement a cross-functional growth framework by teaching my Strategic Growth Hacking method.

  1. Training - Path from Growth Hacking Internship to Head of Growth.
  2. Implementation - CEO, board and investor training and reporting processes.
  3. Development - Processes, reporting methods and a community to systematically maintain the growth culture in a startup from zero to seed and above.

I’m a self-taught human-centric growth tech nerd who started at age 12 when I received my first affiliate marketing commission from my Fallout 2 game fan page.

During my professional 20+ years I’ve been involved in growth of hundreds of clients and own projects for over 10 years in affiliate marketing and another 10 years in developing companies as a consultant or an in-house at startups and a VC firm. My sweet spot is early-stage: zero to seed/series A.

I’ve found my happy place at the iterative and constant growing world of global tech startups such as Freska, Paxful, Yousician, and now a 140M€ early-stage VC firm Icebreaker.vc with 90+ early-stage companies in Nordics and Baltics while operating as a growth advisor for my growth hacking agency Truly.

If you wish to use trendy terms like growth hacking, it was my pleasant hobby back in the end of 90s and still is. ❤️


My mission is to use my skills to help startups that actually wish to make things better and be good companies for the people. I believe in Nordic values of work-life balance and equality at work.

I've

  • Scaled multiple companies from under a 1M€ ARR to over 10M€ ARR in 2-3 years.
  • Raised funds from 50k€ angel rounds to 30M€ in ETH in ICO, and seed and A rounds between 1M€ to 15M€ in FIAT.
  • Built scalable go-to-market models for almost every continent combining online and offline acquisition mix.
  • Had uncountable amount of 1on1s with hundreds startup CEOs from companies between 1M€ to 100M€ ARR about growth models implementation.
  • Created 1000+ meaningful jobs for people (especially for women, immigrants and minorities).

Currently

  • I build and train growth teams in a 140M€ early-stage venture capital firm called Icebreaker.vc.
  • I'm a partner and advisor of a growth hacking as a service agency Truly.
  • I'm a keynote speaker, early-stage startup growth advisor and angel investor.
  • I run a community of 100+ alumni of my growth hacking internship and other growth professionals to learn together.
  • I run Growth Hacking Internship which has helped to train and employ 100+ immigrant women at my non-profit Herizon.

I'm the most active on LinkedIn. Other ways to contact me you can find here. To get an alert when I write something new, you can simply subscribe.

Check Press Kit if I'm already booked somewhere.