Mari Luukkainen

Mari Luukkainen

Helsinki
Dec
01
Guide to Search Engine Optimization (SEO)

Guide to Search Engine Optimization (SEO)

A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
16 min read
Nov
29
I Conversion Optimized My Friend’s Online Dating

I Conversion Optimized My Friend’s Online Dating

Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.
3 min read
Nov
22
Why People in Your Startup Are Not Doing the Right Things and How to Correct That

Why People in Your Startup Are Not Doing the Right Things and How to Correct That

A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
6 min read
Nov
15
How To Get Things Done With Extremely Busy People

How To Get Things Done With Extremely Busy People

Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
6 min read
Nov
12
Finding & Communicating the Purpose (Founder’s Guide to Narratives)

Finding & Communicating the Purpose (Founder’s Guide to Narratives)

Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
12 min read
Nov
08
You Can’t Save Something “A Little Bit” – Why Startups Need To Talk About Their Big Idea

You Can’t Save Something “A Little Bit” – Why Startups Need To Talk About Their Big Idea

As a startup founder, it's important to talk about that big idea. Here are the reasons why.
4 min read
Nov
05
OKRs, Explained Through Squid Game

OKRs, Explained Through Squid Game

Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!
8 min read
Nov
02
Product Marketing OKRs: Practical Examples and How to Use Them

Product Marketing OKRs: Practical Examples and How to Use Them

Have you set goals for your startup yet? If not, wait no longer.
7 min read
Aug
03
Best Zaps for Startups (Zapier Tips)

Best Zaps for Startups (Zapier Tips)

Juggling between tasks can make you go crazy - unless you have a lantern genie to help you out. That's Zapier.
4 min read
Jul
21
A Startup Founder’s Guide to Building an Inbound Talent Pipeline

A Startup Founder’s Guide to Building an Inbound Talent Pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…
8 min read