Guide to Search Engine Optimization (SEO)
A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
I Conversion Optimized My Friend’s Online Dating
Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.
Why People in Your Startup Are Not Doing the Right Things and How to Correct That
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
How To Get Things Done With Extremely Busy People
Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
Finding & Communicating the Purpose (Founder’s Guide to Narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
You Can’t Save Something “A Little Bit” – Why Startups Need To Talk About Their Big Idea
As a startup founder, it's important to talk about that big idea. Here are the reasons why.
OKRs, Explained Through Squid Game
Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!
Product Marketing OKRs: Practical Examples and How to Use Them
Have you set goals for your startup yet? If not, wait no longer.
Best Zaps for Startups (Zapier Tips)
Juggling between tasks can make you go crazy - unless you have a lantern genie to help you out. That's Zapier.
A Startup Founder’s Guide to Building an Inbound Talent Pipeline
Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…